Our mission is to make the world a more beautiful place.

This mission goes above and beyond making our users feel more confident and beautiful.

This mission extends to our planet and the world around us.

We encourage self expression, creativity and exploration... 

But for this to happen we need to ensure we have a wonder world to explore.

As an eco friendly beauty brand we feel that it is important for us to be vocal and voice our opinions.

We are firmly against animal testing and do everything in our power to minimise pollution.

Everything about the brand from the product to the packaging was designed to be ethical, sustainable and eco friendly.


But First Products is a cruelty free brand.

We are 100% animal friendly and do not test on animals.

We sometimes party like animals so feel free to invite us to your events... but that's about it :)


Our eco friendly packaging contains minimal plastic.

The scrub jars are made from aluminium so that they can be reused and recycled.

The goal was to design beautiful packaging that our users are proud to display.

When you have finished your scrub remove the insert (this is the only piece of plastic we use) and now you can use your jar for a multitude of storage purposes.

Store makeup brushes, bobby pins, hair elastics, ear buds and other beauty products in the jar.

Or for the more creative and artistic, use the empty jar to store copies, pens, pencils, paint brushes, or other stationery .

We encourage our users to look after the planet as much as they do themselves.


Our coffee is 100% Arabica Coffee from Northern Africa.

Our goal is to help support sustainable farming practices by purchasing products from ethical sources and helping farmers support their families through business.


We believe that we all have our parts to play in building sustainable skincare brands that are green, eco friendly and cruelty free.