An easy to understand guide on stretchmarks, and what you can do about them!

March 29, 2019

Are stretch marks the bane of your existence?

You know what I’m talking about, there is an abundance of information on stretch marks but after reading and reading you are still confused at what actually causes them and what to do about it?

You’ve tried product after product but you look in the mirror and you still see those stretch marks looking back at you.

It’s time to get real about stretch marks!

The first step to dealing with them is understanding how they occur and what they are.

Although roughly 80% of Americans suffer from stretchmarks it doesn't mean you have to accept them as part of your fate if you don’t want to. There are method, ingredients and research that point to the answer to your question, how do I get rid of stretchmarks?

In this all inclusive guide we’ll take you through everything you need to know about Stretch Marks so you feel confident and in control of how you deal with your body and think about body positivity.

What are they? Should I be embarrassed by them? What causes them? How do I deal with them? What does the research say?

Where do stretch marks come from?

Starting simply, stretch marks are narrow streaks/ stripes on the skin that occur when the skin is over stretched to quickly.

The three main causes of this over stretched skin are pregnancy, puberty and rapid weight gain.

Flash back to biology classes, the skin consists of three key layers.

When the connective tissue is stretched beyond the limits of its elasticity, stretch marks form in the middle layer called the dermis.

This is as a result of rapid expansion or contraction of the skin.

The skin is amazing, the connection fibres in the dermis expand and shrink according to our growth, however rapid growth leads to sudden stretching, which causes the dermis to tear.

The tear in the dermis allows deeper layers of skin to show through.

This is why before stretch marks appear the skin looks thin and pink and may feel irritated or itchy.

Stretch marks eventually fade to a silvery, white or glossy appearance on the skin due.

Should I be embarrassed by stretch marks, are they a turn off?

Stretch marks are a natural response to weight gain in the body, no one is immune so there is no reason to feel embarrassed about your stretch marks.

It is only natural/human to not feel confident about them, which is why we have written this guide to help you manage and get rid of them.

We are all for body positivity but that also means looking after your body, dealing with issues that arise and continuously giving our body and skin the attention that it deserves so that you can feel confident about yourself and your skin health

How are stretchmarks removed?

There are multiple methods in getting rid of stretchmarks.

We promote a 3 pronged lifestyle strategy that aims to deal with stretchmarks.

  1. Exercise
  2. Healthy lifestyle and diet
  3. Scrub!


Rapid weight gain is the main culprit of stretchmarks so the first way to prevent them getting worse is to get in shape!

Depending on your current level of fitness start where you are comfortable.

It might be as simple as going for a walk, joining some classes at the gym or starting yoga.

Always consult a doctor before embarking on a new exercise regimine.

Healthy Lifestyle choices.

Start eating right for your skin. Diet plays a massive role in the repair of skin and gives your body the nutrients it needs to function and repair.

Eat nutrient dense foods and stay away from sugars.


The success stories of adding exfoliating products into your skincare toolkit are growing.

Exfoliating has numerous benefits but one of them being the aid in minimizing stretch marks.

This is where we are here to help.

There is growing interest and research into coffee based skincare products and the benefit they have on the body, stretchmarks, and cellulite.

Coffee Scrubs have turned into a cult favorite in beauty circles for the multitude of benefits that they offer.

Can I use coffee grinds from home?

Sure you can, but you don’t have to when there is a product like But First

We spent 2 years and more money than we had imagined developing But First Coffee Body Scrubs.

Sure we could have done it quicker and at a fraction of the cost but when it comes to putting out a product we want our users to trust, feel good about and know that it works we wouldn’t compromise.

Our ingredients are sourced from all over the world and formulated into a blend by a chemist with 20+ years of experience in the skincare industry.

Our process was one of trial and error and continuous testing to ensure that the efficacy of the product met our standards as a company. We wanted to create a product that we would use on ourselves and our loved ones without any nasty or excess ingredients.

Here’s a breakdown of how and why Coffee Scrubs will help you get the results you are looking for.


The American Academy of Dermatology records that Microdermabrasion is one of the best ways to get rid of stretch marks.

There are multiple methods of Microdermabrasion but in common english it is a method of exfoliating dead skin cells away.

By using But First Scrubs to exfoliate you are

  1. getting rid of dead skin cells and clearing up the area for repair.
  2. Bringing blood flow to the area to ensure regeneration and repair.

Soothing the itch.

Why are stretchmarks itchy and what can I do about it?

As mentioned above, stretch marks are caused by a tear in the dermis.

When the skin starts to heal it causes an itching.

Using products that contain coconut oil are great for soothing this itchyness.

Collagen breakdown.

Dermatological research has shown that when the skin fibres breakdown and cause stretchmarks there is also a correlation in breakdown of collagen in the skin.

Using products with a high fatty acid profile, such as Arabica Coffeeor other Collagen treatments help build up and repair the broken down collagen in the skin to help nourish the top layer of skin.


We now understand that the skin is damaged, in order to repair the damage and prevent it from getting worse using products loaded with Antioxidants is a key part of dealing with stretchmarks.

Antioxidants protect the skin by limiting the production of free radicals.

Studies have shown that coffee is one of the largest sources of antioxidants in the human diet.

This antioxidants are still affecting when applied topically to the skin.

Reducing redness.

The magical ingredient that gets our days going, otherwise known as Caffeine has been shown to reduce redness and even the skin tone.

Our Coffee Arabica, sourced from Northern Africa has a high caffeine content to ensure that you are getting a good dose of this ingredient to help energize and promote blood flow.

Coffee Scrub based skincare is on the fastest growing segments of beauty, from being featured in major beauty publications like Glamor, Cosmo, Fairlady, Allure to Medical research and doctor recommendations we are confident that you will find this is the missing piece in your puzzle to deal with stretch marks.

The next step for you is consistency and commitment.

You need to be mindful, and consistent in your treatment of stretch marks.

By exfoliating regularly and looking after your skin there is huge upside in the new glow that both your skin and your confidence will have.



What other people are saying

“By focusing on how I treat my body, good diet and high quality skincare products such as But First I got my stretchmarks under control in a couple of weeks” Kerry

“I started using coffee grinds from home and it was really gross! I Switched to But First and not only do they smell amazing but I started getting the results that I was hoping for” Tarren

“I had a huge ugly scar after a surgery. By scrubbing with But First during my shower and applying natural oils after my scar is barely noticible” Sasha

“These Scrubs smell unreal!! I could shower all day with them” Zoe

“Nothing has left my skin feeling as soft and smooth as these scrubs” Ryan

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